How much does a Ford Bronco cost in Southwest Houston?
Ford’s published base price for the 2026 Bronco is $40,795, and the Bronco line rises by trim up to the Raptor at $79,995. Each new Bronco in stock at Group 1 Ford of Southwest Houston lists its own advertised price. Texas sales tax and fees are added on top of the vehicle price.
Hold onto the sticker figure, because it is only the start. The price you pay out the door depends on the trim, the taxes and fees, how you pay, and what you trade in.
Keep reading below, then schedule a test drive in Houston. Bringing your own numbers to the lot settles this faster than any spec sheet.
New Bronco prices at Group 1 Ford of Southwest Houston run by trim and equipment
Ford sets a manufacturer’s suggested retail price for each Bronco trim, and that figure rises as the trim moves up. At Group 1 Ford of Southwest Houston, we list each new Bronco in stock with its own trim and advertised price, so you can see the number on the truck you are considering. The trims run from the Bronco Base at $40,795 to the Bronco Raptor at $79,995.
Pick the trim first, then the lot. A buyer who knows whether a Big Bend, an Outer Banks or a Badlands fits the need can compare the advertised price on each truck we have in stock against the matching Ford figure.
What does each Ford Bronco trim cost before options?
Ford’s published MSRP steps up from the base Bronco through each higher trim to the top trim. The 2026 Bronco Base starts at $40,795 and the Big Bend at $41,295. The Outer Banks starts at $48,190, the Badlands at $48,890 and the Heritage Edition at $51,625. The Stroppe Edition is $69,995, and the Raptor is the top of the line at $79,995.
These are starting prices by trim. A buyer comparing the Big Bend with the Outer Banks is weighing a $6,895 gap before any tax or fee.
How do our advertised Bronco prices compare with Ford’s MSRP?
Set our advertised price on a Bronco beside the Ford figure for the same trim. The Ford number is the starting point the manufacturer publishes, and the advertised price is the figure on the truck at Group 1 Ford of Southwest Houston. Compare the two on the same trim, and you will know which Bronco on our lot fits your budget.
What Texas taxes and fees get added to a Bronco price?
A Bronco’s sticker or advertised price is not the amount you pay out the door: Texas motor vehicle sales tax and state title and registration fees are added. The Texas Comptroller sets motor vehicle sales tax at 6.25 percent of the sales price, minus any trade-in allowance (Texas Comptroller of Public Accounts, 2026).
Registration adds to the bill. The base annual registration fee for a passenger vehicle or truck of 6,000 pounds or less is $50.75, plus applicable local county fees (Texas Department of Motor Vehicles, 2026). Harris County adds a local fee of $11.50 on top of that base fee.
Title costs add a third line. An applicant for a Texas title pays $33 when the residence is in a county on the state’s $33 list, which includes Harris County (TxDMV, 2026). Budget for these lines before you set a monthly payment, so the number you planned for matches the number you sign.
How can I finance or lease a Bronco in Southwest Houston?
We offer Ford leases along with new and pre-owned financing, so you can compare a lease and a loan on the same Bronco. Financing is available for all credit types. Pick the trim you want, then compare how you pay on that exact truck.
In a April 2026 5-star Google review, Leana C. wrote: “My daughter recently purchased a vehicle from this dealership, and my husband and I helped her through the process. The vehicle was listed online, and most of the transaction was completed before we even arrived, which made everything incredibly convenient. Lalo stayed in touch throughout, answered all of our questions, and made sure everything was ready to go when we got there. In person, Lalo was friendly, personable, and genuinely great to work with. He took excellent care of us, handled every request, and made sure my daughter felt confident and comfortable with her purchase. We also had a great experience with the rest of the team. The online sales manager was helpful and efficient during the early stages, and the finance staff made the final paperwork quick and stress‑free. Everyone we interacted with was professional and welcoming. Overall, the entire process was smooth from start to finish. We’re both very happy with the service we received and highly recommend Lalo and the dealership.”
How does a trade-in lower your Bronco price in Southwest Houston?
An offer on your trade-in is valid for seven days or 250 miles. Start there before you set your payment, so the trade value is part of the number you compare.
In a March 2026 5-star Google review, Brett W. wrote: “Had a great experience with this dealership. The manager David is very nice and helpful. Lalo was an excellent salesman and put me in a brand new ford maverick ! Even though I was $6,000 upside down with my trade in they made it very easy to work with.”
How do new and certified pre-owned Broncos compare on price and warranty?
New Fords are on our online new-vehicle inventory. Our Ford Certified Pre-Owned vehicles each get a 172-point inspection by our factory-trained technicians. Ford CPO vehicles carry a Ford-backed extended powertrain limited warranty and a bumper-to-bumper limited warranty, and each comes with a free vehicle history report.
Ford’s certified pre-owned program is Ford Blue Advantage, whose top Gold Certified tier covers Ford models up to 6 years old with less than 80,000 miles that pass a 172-point inspection, and adds a 12-month or 12,000-mile (whichever comes first) Comprehensive Limited Warranty covering more than 1,000 components, plus complimentary 24/7 Ford Roadside Assistance for 7 years and a 14-day/1,000-mile money back guarantee (Ford Motor Company, 2026).
On a new 2026 Bronco, the factory coverage is 3 years or 36,000 miles basic, 5 years or 60,000 miles powertrain, and 5 years with unlimited miles for corrosion (Ford Motor Company, 2026).
Frequently asked questions
Does Group 1 Ford of Southwest Houston offer home test drives and home delivery for a Bronco?
Yes. We offer home test drives and deliveries, so you can test drive a Bronco without coming to the lot first. The store also ships cars out of state.
What hours can I visit to see a Bronco, and do I need an appointment?
You can find us at 6445 Southwest Fwy, Houston, TX 77074. Sales is open 9 AM to 8 PM Monday through Friday and 9 AM to 7 PM on Saturday, and closed on Sunday.
What do buyers say about pricing at Group 1 Ford of Southwest Houston?
Our Google record is 4.3 stars across 4,790 reviews, and 77 in 100 of them are five-star. In a December 2025 5-star Google review, Calvin M. wrote: “Wonderful service experience, prompt service and fair prices.”
What warranty comes with a new Ford Bronco?
A new 2026 Bronco carries basic coverage of 3 years or 36,000 miles, powertrain coverage of 5 years or 60,000 miles, and corrosion coverage for 5 years with unlimited miles (Ford Motor Company, 2026).
How is the Bronco different from the Bronco Sport?
The Bronco Sport starts at $31,845 for the Big Bend trim, and the Bronco starts at $40,795 for the Base trim (Ford Motor Company, 2026).
Can I book service for my Bronco online?
Yes. Service can be scheduled online through the Schedule Service (Xtime) link in our navigation. The service department is open 7 AM to 6 PM Monday through Friday and 7 AM to 5 PM on Saturday, and closed on Sunday.
Why buy your Bronco at Group 1 Ford of Southwest Houston?
Our Bronco showroom sits at 6445 Southwest Fwy, Houston, TX 77074. We sell new Ford, including the Bronco, Bronco Sport, Explorer, F-150 and Maverick.
Start with the trim you want on our online inventory, then set the trade and the finance terms on the same truck. Sales hours run Monday to Friday 9 AM to 8 PM and Saturday 9 AM to 7 PM.
In an April 2026 5-star Google review, Angie R. wrote: “Brian Frank was the perfect sales gentleman! He was kind, patient, and not at all pushy. We are very happy with our Bronco Black Diamond. Group 1 really took care of us and it was a surprisingly pleasant sales experience. I have been here before when it was Sterling McCall, and everything has greatly improved now that it’s with Group 1. Thank you Brian for your great service and for our amazing car!”
Start your Bronco price check at group1fordofsouthwesthouston.com, and bring your trade and your budget.
Group 1 Ford of Southwest Houston answers this question against the specific vehicle in front of you rather than the model in general. Value your trade and get pre-approved online, then see us at our Houston showroom, or call 281-588-5000.
Disclaimer: Vehicle features, specifications, pricing, options, and availability may vary based on production timelines and dealership inventory; images are for illustrative purposes only. Starting MSRP figures are national and exclude destination freight charges, tax, title, license, and dealer fees. Standard and available equipment varies by trim, configuration, and model year; confirm the specification of the individual vehicle before purchase. Maximum towing and payload ratings depend on cab, bed, drivetrain, and equipment configuration; see the vehicle’s Owner’s Manual and trailering guide for limits. Electric range and charging times vary with battery, configuration, temperature, terrain, load, and driving habits. Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Financing and pre-approval are subject to credit approval. Contact Group 1 Ford of Southwest Houston for complete details regarding current vehicle inventory, pricing, and equipment.
